Working closely with Money Maverick himself, we went through his writing patterns to get an understanding of what differentiates him.
With his controversial tone, some of the comments on social media about him has revealed that he is rather aggressive. Therefore we needed to change his brand identity from an enigmatic and "illuminati"-looking one to one that will represent his expertise in a bold manner instead.
On top of that, I also helped him to create categories for his articles and included it as part of the brand identity design. And lastly, create a tagline to represent his brutal and rigorous honesty in financial analysis, "Your finances, honestly".