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Brand Identity design to gain trust in customers

Refreshing a brand identity to shift customer perspectives

Project Overview

Client

Money Maverick

Role

Brand Identity Design

Business Type

Financial Advisory / Blogger

Duration

July to September 2019
Have a look at their website 
here

What I did

Working closely with Money Maverick himself, we went through his writing patterns to get an understanding of what differentiates him.

With his controversial tone, some of the comments on social media about him has revealed that he is rather aggressive. Therefore we needed to change his brand identity from an enigmatic and "illuminati"-looking one to one that will represent his expertise in a bold manner instead.

On top of that, I also helped him to create categories for his articles and included it as part of the brand identity design. And lastly, create a tagline to represent his brutal and rigorous honesty in financial analysis, "Your finances, honestly".

Impact

The new brand identity design has made Money Maverick more approachable and being seen as an expert rather than an opinionated individual.

There was immediately more engagement with at least a 300% increase month on month for the next 3 months observed.

Comments from viewers on his social media also praised the new look as a "more professional one".


"This is amazing, I love it so much and how it visually represents me so accurately!"

– Money Maverick himself

Money Maverick digital assets

Thank you so much for reading!🙇

If you like what you see and want to work together, get in touch!

Bricetwc@gmail.com



Still interested? See more of my works below: