January 2012

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January 2012

Project Overview

Client

Money Maverick

Role

Brand Identity Design

Business Type

Financial Advisory / Blogger

Duration

July to September 2019

Have a look at their website

here

Background

Money Maverick is an independent financial advisor that shares his analyses via a blog persona.

I was engaged to design a new brand identity to make it attractive and relevant for customers to interact with his website and social media pages.

What I did

Working closely with Money Maverick himself, we went through his writing patterns to get an understanding of what differentiates him.

With his controversial tone, some of the comments on social media about him has revealed that he is rather aggressive. Therefore we needed to change his brand identity from an enigmatic and "illuminati"-looking one to one that will represent his expertise in a bold manner instead.

On top of that, I also helped him to create categories for his articles and included it as part of the brand identity design. And lastly, create a tagline to represent his brutal and rigorous honesty in financial analysis, "Your finances, honestly".
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Money Maverick Logo

Money Maverick Investment Category

Money Maverick Insurance Category

Money Maverick Opinion Category

Money Maverick Print Assets

Money Maverick name card mockup

Money Maverick cup mockup

Money Maverick out-of-house advertising mockup

Impact

The new brand identity design has made Money Maverick more approachable and being seen as an expert rather than an opinionated individual.

There was immediately more engagement with at least a 300% increase month on month for the next 3 months observed.

Comments from viewers on his social media also praised the new look as a "more professional one".